Marketing Articles » Marketing in a Recession

Pare back on those wild ideas for tests you've had, and mail closer to home with tried and true markets you're pretty dern sure will pay off. Limit experimental tests to markets closer to those home-run markets you're mailing too, and keep mailing ... Jeffrey Dobkin, author of the incredible 400-page marketing manual, How To Market A Product for Under $500 ($29.95), now has a second book, Uncommon Marketing Techniques ($17.95) - 33 of his latest columns on small business ...